How to Create a Great-Looking Picture Book

In picture books, words and pictures are equal partners. Even if your story is heart-warming, smart, and fun, if you don’t pair it with appealing visuals, readers won’t enjoy it.

Normally, it’s not the author’s job to produce a great-looking picture book. But as an independent publisher, you are responsible for the content and the look of the book. How can you manage that? Here are some basics:



  • Accept that you can’t do everything by yourself. Your job is to write a fantastic manuscript, then find experienced professionals to work with. You need people who understand their responsibilities and can check their egos in order to effectively collaborate.

Selecting an established team of service providers eliminates a lot of hassle. If you decide to create your own production team, the members may include:

An editor: You may think, “It’s just a picture book.” But every book needs an editor. Look for one who can do proofreading too.

An illustrator: We’re talking about picture books, so this one’s pretty obvious.

A designer and/or an art director. The designer determines how the text will be laid out and creates a cover design. An art director can help the illustrator and designer achieve better visuals.

A printer: Unless you’re only releasing an e-book, you’ll need a printer.

  • In a good picture book, the text tells the story—but it doesn’t tell the whole story. Illustration is a visual narrative that adds another layer of joy. Your illustrator and art director need to be storytellers, too, not just creative people who can do amazing—but unrelated—things.
  • Make sure you have discussed all the terms with your team: rounds of revision, payment details, rights, deadlines, etc.



  • First, be sure you are totally happy with your manuscript, and have it properly edited. Changing the words after the illustrations are done can cause all kinds of problems.
  • Decide on page count. 32 pages is industry standard, but you can do more or less, especially if you are using POD (print on demand). Check your printer’s guidelines to make sure.
  • Decide on dimensions. Your printer has a list of available options.
  • Make a rough plan of what will go on each page. Don’t forget, some pages won’t be part of the story, like the title page, copyright page, etc. A storyboard template can be very helpful at this stage. Your illustrator and designer may have different ideas for what goes on what page; keep an open mind.



  • Ask your illustrator to come up with a storyboard. This is a great tool that allows you both to see the flow, story arc, and points of view. This brainstorming step will focus on telling the story, without getting lost in the details.
  • Try not to give your illustrator too many illustration notes/definitions. When you don’t limit their creativity, they may achieve better results. Keep in mind that authors published by traditional publishers almost never have a say in who will illustrate their books, so you’re lucky to be choosing your illustrator. Now it’s time to step back and let them do their thing!



  • Make sure you are happy with the dimensions before the illustrator begins sketching (unless you’re keen to see the dark side of an illustrator).
  • You may ask your designer to come up with a very rough internal design; this can help the illustrator know how much room to leave for the text.
  • Your illustrator will present you with a dummy—a simplified mock-up of the final book. It may be either black & white or colored, but the details should be defined. If you want changes, this is the best time to ask for them—before your illustrator begins final art. Remember that dark side!



  • Ask your illustrator to show you one finalized illustration before going any further. Make sure you’re happy with the overall look of this illustration. Then give your illustrator some time to work on the rest.
  • After all the illustrations are done, ask your designer to complete the design. This is when the text and the illustrations will be put together to create the pages of your book. If there is not a really special reason, try not to suggest font names to use in your book. The designer probably stares at fonts an hour a day, and he or she knows what typeface is a good match for a project.



  • Check everything over and over. Ask for feedback from your team—including your editor/proofreader.
  • When you are totally happy with everything, and after a final proofread, you are ready to roll! Ask your designer to prepare the print-ready files.



Here is the best part: When you get the book in your hands, you will love it. Enjoy!
Here is the worst part: After a while, you will find something that you are not in love with. It happens.
But here is another best part: If you use POD, you can modify the book anytime!



* This article was originally published at Ingram Blog on 27 July 2018 with some modifications.


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